As Google continues to roll out new updates and other search engines battle to be the top contender, SEO trends are always shifting. In 2023, digital marketers need to stay ahead of the curve to ensure that their content is optimized for the most effective search engine rankings. Let’s discuss the top SEO trends, including advanced adaptive SEO services that digital marketers should be aware of in 2023 to make sure their digital marketing strategies are on point.
Online Shopping Optimization
Optimizing for online shopping is now an important part of any digital marketing strategy, as more and more consumers are making purchases through search engines. To ensure that your business is utilizing the correct SEO practices for shopping, your website should be optimized for product pages and shopping carts. This includes having technical SEO elements such as correct page titles and meta descriptions, as well as making sure your website is mobile-friendly.
Using Conversational Queries
The rise of voice search and conversational queries means that digital marketers need to be aware of how their content is being optimized for voice search. To take advantage of this trend, marketers should focus on optimizing their content for longer keyword phrases that are more conversational in nature. Additionally, optimizing content for featured snippets will help to improve rankings in voice search results.
The Continued Rise of Video Marketing
Digital marketers and businesses are creating engaging video content for their websites and social media channels to optimize for search engine rankings. Additionally, creating videos for featured snippets will also help to boost rankings, while providing engaging content that keeps potential customers coming back for more.
How to Reinforce EAT Signals
EAT stands for expertise, authoritativeness, and trustworthiness. These are signals that search engines use to evaluate content and determine its rankings. In 2023, it is essential for digital marketers to ensure that their content is optimized for these signals in order to boost their rankings by focusing on creating high-quality, authoritative content that is backed up by credible sources.
Image Optimization for Accessibility
Image optimization is required for accessibility and is part of a comprehensive SEO strategy. Businesses should be focusing on creating optimized images for their website that are properly sized and compressed, as well as providing alternative text for accessibility. Additionally, using images to create featured snippets will help to boost rankings.
Featured Snippets Are Increasingly Important
Featured snippets are a way for businesses to quickly grab attention and stand out from the competition. Optimizing content for featured snippets is essential for any digital marketing strategy, as it can help to boost rankings and drive more conversions.
Semantically Related Keywords to Target More Queries
Semantically related keywords provide a way for businesses to target more specific search queries. This means optimizing content for long-tail keywords that are semantically related to the main keyword. Additionally, focusing on local SEO and optimizing content for local search queries is essential for any digital marketing strategy.
Stay on Top of the 2023 SEO Trends With WSI
At WSI, we are committed to staying on top of the latest SEO trends to ensure that our clients get the best results from their digital marketing strategies in 2023. We can help you to optimize your content for the latest search engine algorithms, as well as create engaging video and image content for featured snippets. Book a consultation with WSI to learn more about how we can help you stay ahead of the curve in 2023 with adaptive SEO services.