Google Analytics 4 is set to replace Universal Analytics. If you’re a marketer, it’s important that you understand the changes and how they will affect your business. UA has been around for quite some time, and Google has learned a lot about how people use data since its release.
Google Analytics 4 is designed to reflect these changes and provide marketers with more accurate information. Let’s explore the differences between UA and Google Analytics 4 and what marketers need to know.
Key Differences Between Universal Analytics and Google Analytics 4
The primary difference between UA and Google Analytics 4 will be that the measurement data model will now instead be based on events and parameters. With GA4, Google is able to take a closer look at how people interact with your website or app.
Another key difference is that Google Analytics will no longer require third-party cookies. Google announced that it would be phasing out third-party cookies in Google Chrome by 2022, and this is part of the transition. Instead, it will use first-party cookies only.
New Event-Based Monitoring for Google Analytics 4
One of the most exciting changes in Google Analytics is the move to event-based monitoring. Google has always been able to track events, but with GA, they will now be able to do it more accurately. With event-based monitoring, Google will be able to track how people interact with your website or app and make better decisions about your marketing campaigns.
Google has also announced some new features that will be available in Google Analytics, such as:
– The ability to see how people interact with your website or app in real-time
– Improved reporting on conversions and ROI
– New insights into customer behavior
Google Analytics 4 Setup
If you’re interested in using Google Analytics, the first thing you’ll need to do is set up a Google Analytics account. You can do this by going to the Google Analytics website and clicking on “Create an Account.” Once you have an account, you’ll be able to add your website or app and start tracking your data.
Google Analytics Missing Features From UA
One of the most common questions about Google Analytics is whether or not it’s missing any features. The answer is that Google Analytics is constantly evolving and adding new features. However, there are a few features that you might miss from Universal Analytics, with these changes:
- No more view setup
- No e-commerce support
- Older reports will be missing (UA data will be available for 6 months after the switch)
Is a Switch to Google Analytics 4 Right for You?
You do have the option to switch to Google Analytics 4 immediately, but if you’re not ready to leap, you can use Google Analytics 4 and Universal Analytics simultaneously. Eventually, you’ll need to switch completely; this gives you the opportunity to learn about and try the new system before migrating.
If you haven’t tried Google Analytics before, you should be fine with starting with Google Analytics 4 right from the start with the help of a search engine optimization company in the USA.
Make the Switch to Google Analytics 4 Today With WSI, The Top Search Engine Optimization Company in the USA
Google Analytics is constantly evolving to meet the needs of modern marketers. Google Analytics is the most widely used web analytics tool in the world, and its features are essential for any marketer looking to understand their website traffic.
WSI has an advanced analytics program that uses a proven methodology for completely effective results. Schedule a consultation today and get started with Google Analytics 4.