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WSI’s Cookies & Internet Advertising Policy

WSI’s Cookies & Internet Advertising Policy


By accessing the Site, you are consenting to our use of cookies and other similar technologies as described in this policy and our Privacy Statement. On this page, learn what cookies are, how and why they are used, a list of all cookies used on, and how to opt-out of non-essential cookies.

WSI welcomes your comments regarding this WSI Cookies & Internet Advertising Policy. If you have questions concerning this page contact us at or via postal mail at the address provided below:

Privacy Officer, WSI
830 Dixon Road
Etobicoke, Ontario
Canada, M9W 6Y8

We will use commercially reasonable efforts to determine and address your concerns promptly.

What are cookies?

A cookie is a small text file placed on your hard disk to enable a site to recall your specific information on subsequent visits, saving you time and effort. While cookies can remember your information to provide you with this convenience, they cannot be used to run programs or spread viruses to your computer.

Why does WSI use cookies?

Cookies are used on this Site to ensure the integrity of the registration process and to personalize the Site. Furthermore, they deliver relevant content, ease site navigation or collect information for statistical use, such as how many visitors our Site receives. There are two common types of cookies that we use, “persistent cookies” and “session cookies.”

  • ‘Persistent cookies’ lives on your browser’s subfolder for a duration of time, or until you manually delete them. We use persistent cookies to help remember your information and settings when you visit in the future, making the Site more personalized to you. This makes your requests and registration process faster and more convenient to obtain or access Site information, products or services.
  • ‘Session cookies’ are temporary cookie files that delete once you leave the Site and close your browser. We use session cookies to enable the Site to keep track of your movement during your duration on which in turn assists WSI in improving the functionality and performance of the Site.

How does WSI use cookies?

When you land on the Site, cookies will be placed on your device by WSI or the third parties whose services are used for the overall condition of The cookies used on the Site are as follows:

Strictly Necessary Cookie

WSI uses secure firewalls and cookies to prevent unauthorized access to our internal systems. The security cookie does not contain any personal information, and cannot be opted-out of.


Why can’t I opt out?

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Cloudflare cookie is mainly used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. This cookie will also maintain the page speed when a new page is loading. This cookie is strictly necessary for Cloudflare’s security features and cannot be turned off.

Site Performance Cookies

Every time a visitor lands on the Site, our Site performance cookies fires an ‘anonymous cookie.’ These cookies are used to monitor the condition of the Site, visitor behavior, and help us continue improving the content and performance of

Google Analytics

Opt-out of Google Analytics cookies

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Google Analytics is a web analytics service provided by Google, Inc., to help us see the Site behavior. The data collected by Google Analytics is used to analyze the frequency of returning visitors, how the Site is found (from advertising or referring websites), and which pages are most frequently viewed. This information is combined with data from thousands of other visitors to create an overall picture of the Site’s use. Google Analytics, never identifies the individual or their personal information and is not linked to any other information we store about you.


Opt-out of Unbounce cookies

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Unbounce is a landing page provider, to help with testing the effectiveness of different versions of the landing page. The information collected is used to improve that particular landing page’s user experience and engagement. Unbounce collection of information is combined with data from thousands of other visitors to create an overall picture of the specific landing page’s use.


Opt-out of Hotjar cookies

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Our Site may also use the Hotjar website recording service to record mouse clicks, mouse movements, and page scrolling. The information collected is used to improve our Site usability and is stored and used for aggregated and statistical reporting. Hotjar is set to let us know whether that visitor is included in the sample which is used to generate funnels.


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Wistia is a video hosting platform used by our video player on the Site. The information collected is used to see where the engagement with a video stopped if the video was replayed and allows playback continuation. Wistia never identifies the individual or their personal information and is not linked to any other information we store about you.

Functionality Cookies

WSI uses functionality cookies to enhance the user experience by tracking the choices you make on the Site. This allows us to tailor content to your preference. All data is stored and used for aggregated and statistical reporting. Form submissions are stored by WSI, to manage your identity for customer relationship management initiatives.


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HubSpot is an inbound marketing and sales software that helps attract visitors into customers and build customer relationships. We use HubSpot to help see visitor’s behavior and collect personal information through the form completion. The main information collected is used to improve our Site’s user experience. HubSpot only identifies and stores the individual or their personal information if they complete and submit the form on the Site.


Opt-out of ShareThis cookie

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ShareThis is a widget that allows visitors to share content through Social Media Applications, email or text by monitoring click-stream activity. The information collected is used to see how many visitors share each content provided on the Site or blog. ShareThis never identifies the individual or their personal information and is not linked to any other information we store about you.

Internet Advertising

Internet Advertising is delivering promotional marketing messages to you, through viewing ads you may like to see based on your activity on search engines, websites and Social Media Applications. We use tracking pixels to assist with engagement through internet advertising. The technology to do this is made possible through cookies or similar technologies, and we may place these tracking during pixels during your visit. WSI employees are unable to reach out to you personally as the process is anonymized and based on audience segmentation.

WSI uses marketing and remarketing cookies to understand our audience’s interest better and to promote the WSI’s services and products more efficiently. The tracking pixels we currently use are for LinkedIn, Facebook and Google.

Opt-out Options

In line with new EU regulations, WSI is working to change the way our website works and actively get your consent for these cookies. At present, this consent process is not in place.

However, you can accept or decline cookies at any time by modifying the settings in your browser, and you can also erase cookies from your operating system as well. Declining or erasing cookies may preclude you from fully experiencing all the features of this website. You can opt-out by changing your cookie settings in two ways:

Browser Settings

You can change your browser’s settings so that it will tell you when cookies are sent, or decline the use of cookies altogether. To understand these settings use the ‘Help’ section in your browser for more information.

Third Party Settings

You can typically change how third-party cookies and internet advertising interact with you by changing your online behavioral advertising preference. Browser add-ons and extensions can do this.

To identify which third party cookies follow you and understand the sections go to Your Online Choices.

Internet Advertising Settings

You can control whether you would like to see interest-based ads by changing the settings from the Social Media Applications and search engines.

Review of this Cookie Policy

We keep this Cookie Policy under regular review. We encourage you to periodically review this document to be informed about how WSI protects and respects your personal information. This Cookie Policy was last updated on July 2019.