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The UX/UI Trends You Should Use to Wow Your Visitors in 2023

The UX/UI Trends You Should Use to Wow Your Visitors in 2023

Your website’s user experience forms the basis of every interaction between visitors to your website and your company. It is the starting point for every conversation, click, and action that can lead to a sale or conversion.

Here are some UX/UI trends you should be using in 2023 to wow your visitors and how WSI web design can truly optimize your website experience for users.

Personalization Tools

Personalization tools are becoming increasingly popular in the UX/UI world. They can be used to tailor content, create product recommendations, and more to make sure each visitor is getting the most out of their experience on your site.

Immersive Scrolling

As opposed to a non-dynamic and static page, immersive scrolling utilizes motion and animation to keep visitors engaged. By taking advantage of CSS, HTML5, and JavaScript, immersive scrolling can deliver a unique and interactive experience for your visitors. It can be used to deliver engaging content such as product pages, articles, and more.

Bold Color Choices

Using bold colors in your website design can help create an engaging, eye-catching experience for your visitors. Colors can be used to draw focus to important areas of the page, such as calls to action and navigation menus. It is important to use colors that complement each other and create a cohesive look that enhances the overall user experience.

3D and Animated Visual Elements

Using 3D and animated visuals is a great way to create a more engaging and interactive experience for your visitors. By using visuals that move and respond to user actions, you can keep visitors on your website longer. 3D visuals can be used to showcase products, walk visitors through a tutorial, or even offer a virtual tour of your facility.

Increased Accessibility

Making sure your website is as accessible as possible is essential to creating an engaging and inclusive user experience. Your design should use accessible colors, fonts, and layouts, as well as provide alternative methods of navigating the website.


Augmented Reality (AR) and Virtual Reality (VR) are becoming more popular in the UX/UI world. There are a few ways the best UX designers are using AR and VR to enhance the user experience. AR can be used to create interactive experiences, such as product demonstrations, tutorials, and more. VR can be used to create immersive environments, such as virtual tours, gaming, and more.

Dark and Anti-Light Modes

Dark and anti-light modes are becoming more popular in the UX/UI space. Dark modes are often used to create a more calming and soothing experience while reducing eye fatigue and making certain elements of the design stand out.

Implement Impressive and Effective UX/UI on Your Website with WSI Web Design

At WSI, we understand the importance of utilizing up-to-date UX/UI trends to create an engaging and effective website. Our experienced team of web designers and developers can take your website to the next level using the latest UX/UI trends and technologies.

If you’d like to discuss the future of your website’s UX, book a consultation with us, and let’s talk about what our WSI web design team has in store for you.

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