PPC ads are a great way to reach a wider audience and drive more traffic to your site. As the digital marketing landscape continues to evolve, so do the trends in PPC advertising. In this article, we’ll take a look at 8 game-changing PPC trends you can use for your 2023 strategy. From AI-driven campaigns to interactive ad formats, these trends will help you stay ahead of the competition and get the most out of your PPC budget with PPC marketing agencies in Georgia like WSI.
Take More Ownership of First-Party Data
Third-party cookies are going the way of the dodo as privacy concerns become increasingly important. This means that advertisers will have to take more ownership of their first-party data, such as email addresses and website visits, and use them to build more personalized ad experiences. Tools like Google Ads and Bing Ads can help you target customers more accurately while getting the most out of your budget.
Improve and Update the Martech Stack
As technology continues to evolve, so should your company’s martech stack. Investing in new tools and platforms can help you create more effective campaigns, as well as better measure the results. This will help you stay ahead of the competition and get the most out of your PPC budget.
Experimentation With Interactive Ad Formats
Gone are the days when only big-name brands could afford to experiment with interactive ad formats like video and carousels. With the right tools, you can now create interactive ads that engage your target audience. Take the time to explore different formats, such as augmented reality, 360-degree videos, and interactive carousels, to find out what works best for your campaigns.
Machine Learning to Automate PPC Marketing PPC
As digital marketing becomes more complex, automation and machine learning are becoming more important. Automation can help you reduce costs and improve efficiency, while machine learning can help you create more targeted campaigns. With the right tools, strategies and human campaign managers, you can use automation and machine learning to get the most out of your PPC campaigns and drive better conversion and sales results.
More Channels for PPC
PPC isn’t just about Google and Bing anymore. There are now a variety of other platforms, such as Marketplaces and YouTube, which offer opportunities for PPC campaigns. With the right strategies, you can reach new audiences. Derive more conversions from your site.
Take Advantage of Engaging Video Formats
Video ads are an effective way to engage your target audience. Not only do they provide a more immersive experience, but they also have the potential to be more cost-effective than other ad formats. Take the time to experiment with different video ad formats, such as pre-roll, mid-roll, and out-stream, to find out what works best for your campaigns.
PPC Voice Search
Voice search is becoming increasingly important as more people use technologies like Alexa and Google Home to search the web. To stay ahead of the competition and get the most out of your PPC budget, you should make sure your campaigns are optimized for voice search. This means creating content that answers the questions your target audience might be asking and using the right keywords in your PPC campaigns.
Foster Brand Affinity and Drive More Conversions
Audience targeting is a great way to create more personalized ad experiences. By targeting audiences based on their interests, habits, and past behavior, you can create campaigns that are more relevant to your target audience. This can help you foster brand affinity and drive more conversions.
Take Advantage of These PPC Trends In 2023 With WSI
PPC trends are constantly changing, so it’s important to stay on top of them. At WSI, we offer a wide range of PPC services, from campaign strategy and budget optimization to keyword research and ad copywriting. We’ll help you keep up with the latest trends and get the most out of your PPC budget. Book a consultation with our team to discover the power of working with one of the top PPC marketing agencies in Georgia.