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Keys to eCommerce digital marketing and growth

Keys to eCommerce digital marketing and growth
Summary: Fact is, purchase behavior continues to evolve and eCommerce marketing experts agree, two things have accelerated the growth of online selling.

Fact is, purchase behavior continues to evolve and eCommerce marketing experts agree, two things have accelerated the growth of online selling. First, traditional retailers and producers of consumer products can’t sell face-to-face in the current climate. Second, the broad swath of society that had been slow to order things online was forced to grow comfortable with the process almost overnight.

We have been catapulted 5 years into the future and it’s doubtful that things will ever revert to exactly the way they were before. It’s imperative for every business selling products, goods, and even services to have a means of offering online purchases or face the threat of extinction.

eCommerce marketing stats you need to know 

You can generate revenue, at any time of day, from anywhere in the world, increasing year-on-year growth and building your company’s revenue. eCommerce marketing can help your business meet its goals and here are some stats to back that up:

  • More than 83% of the world’s population has made an online purchase
  • commerce sales opportunities are expected to grow by $4.5 trillion by 2021
  • The #1 reason people shop online is because they can shop 24/7
  • 30% of consumers say they would rather buy from a website they’ve bought from previously

Many brick and mortar businesses believe digital commerce is the enemy. Don’t be one of these businesses! An eCommerce store – in combination with your physical store – can help you find new revenue streams and breathe life into your business. Your customers now expect a seamless, user-friendly buying experience and we’re here to help.

Accelerate growth with automation

  • Segment customers by CLV
  • Encourage repeat purchases
  • Leverage nurturing campaigns across email and advertising
  • Track carefully and set up daily alerts on top searches to inform decisions
  • Push harder on your top performing products and allocate your spend accordingly
  • Review and manage your reviews so they don’t negatively impact your brand

Audit your site regularly 

For an-ecommerce business, content auditing regularly is critical. Audits help to get a proper view of site performance as well as detailed insights on a number of issues to make changes necessary to make your store strong enough for online competitiveness.

Elements of a technical audit can include things like

  • Speed optimization for all devices
  • fix responsive errors
  • Check page loads
  • Image Optimization
  • CSS Optimization
  • JS optimization and minification
  • Code Optimization and minification
  • Home page Optimization
  • Adding captcha for forms
  • Check and fix security vulnerability
  • Optimize your Blog
  • Ensure the theme mobile friendly
  • The search audit

But that’s not all, e-commerce sites can be extremely complex and SEO errors can make it difficult for search engines to crawl, index and rank your site.

If your traffic numbers are below expectations or have sharply declined for any reason, an SEO audit is the best way to identify what could be wrong.

Technical audit

  • Main pages analysis
  • Browser compatibility
  • Site responsiveness
  • Frontend analysis
  • Performance review
  • JavaScript review
  • Theme checkupCSS review
  • ML review
  • Backend analysis
  • Security and patches
  • Database integrity
  • 3rd party extensions
  • Improving Desktop Speed
  • Improving Mobile Speed
  • Adding captcha for the forms
  • Use high quality optimized images
  • Check security vulnerability and fix it

SEO Audit

  • Competitor Analysis
  • Fixing SEO errors/warnings
  • Handling Canonical Links
  • Use tags for categorizing articles
  • GA Implementation
  • Lazy load implementation
  • Enable Flat catalog
  • Full page caching
  • Alt tags implementation
  • Internal and External Linking for Structure and Relevance
  • Meta Descriptions on Product/Configurable product Pages
  • Rich Snippets markup
  • Optimizing GMB account
  • Keyword Analysis
  • Optimizing metas
  • Tracking thank you page
  • Google sitemap
  • Robots txt implementation
  • Re submission for indexing
  • Content Optimization
  • Add content to Collection pages
  • Collection keywords analysis and optimization [15 Nos]
  • Social Sharing
  • Schema Markup in Order

If any of these elements need to be fixed, they should be addressed as soon as possible because they will greatly affect your site performance, ranking, user experience and ultimately the number of sales.

There are a number of ecommerce hosts to choose from. From enterprise grade like Salesforce Commerce Cloud, mid-range solutions from Woo Commerce and Shopify, to small business solutions like Wix and Weebly.

The bottom line is that whether you are migrating, maintaining or launching your site, you have to be committed to suitable levels of maintenance and optimization. This is a choice your marketing technology consultant and development team can help you with.

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