JavaScript is one of the fundamental coding languages used to build websites. It is a crucial factor when creating an eCommerce website. However, many developers make mistakes when using JavaScript that can lead to an unsuccessful website. Here are four of the most common mistakes eCommerce websites make when using JavaScript and how to avoid them with the help of a Chicago SEO agency.
How Your eCommerce Website Suffers from Unoptimized JavaScript
When it comes to creating an eCommerce website, it is essential to use JavaScript to ensure the site is optimized for user experience and search engine optimization (SEO). Unoptimized JavaScript can cause issues with page loading times and navigation, which can lead to a decrease in sales and traffic. Additionally, search engine crawlers may not be able to access certain content if it is written in JavaScript, leading to a decrease in rankings.
Top JavaScript SEO Mistakes
If the Page Navigation Relies on JavaScript
When building an eCommerce website, it is important to ensure the page navigation is not reliant on JavaScript. While JavaScript is a great tool for adding interactive features, it can be difficult for search engine crawlers to understand. This can lead to a decrease in rankings and a decrease in traffic.
JavaScript May Be Removing Main Website Content
JavaScript is a powerful language that can be used to add and remove content from a website. However, it is important to make sure it is not used to remove important content as this can lead to a decrease in rankings.
JavaScript is Used to Generate Links to Product Carousels
Many eCommerce websites use carousels to showcase their products. However, these carousels should not be generated using JavaScript as this can make it difficult for search engine crawlers to understand. Instead, the links should be generated using HTML or CSS.
Important JavaScript Files Are Blocked in robots.txt
The robots.txt file is used to tell search engine crawlers which files to access and which to ignore. When creating an Ecommerce website, it is important to make sure the robots.txt file does not block important JavaScript files as this can lead to a decrease in rankings.
JavaScript SEO is More Than Essential
eCommerce websites that use JavaScript need to be aware of the potential SEO risks that come with it. By avoiding these four common mistakes and working with a reputable Chicago SEO agency, eCommerce sites can ensure their websites are optimized for both users and search engine crawlers.
Book a Consultation with Chicago SEO Agency WSI To Optimize Your Ecommerce Website
If you are looking to optimize your eCommerce website and make sure it is SEO-friendly, WSI is here to help. Our team of experienced SEO experts will collaborate with you to ensure your website is optimized for both users and search engine crawlers. It is time to book a consultation and get the most out of your digital marketing.
