If you’re new to the eCommerce sector or want to simply increase your sales and subscribers online, there’s no better way than implementing coordinated SEO and PPC efforts. After all, they’re both different sides of the same coin: search. However, sometimes that might be easier said than done, which is why the team from WSI DM INC is here to offer some insightful tips!
What Exactly is SEO and PPC?
First, you might be wondering what SEO and PPC are all about. SEO, short for search-engine-optimization, involves optimizing your website to make it rise in the search rankings online. This is done in a variety of ways, like by adding industry-specific keywords to your online content. PPC, or pay-per-click advertising, is when you create targeted ads for your audience. One of the advantages of PPC is that you’ll only need to pay for the ads when a potential customer clicks on them and is brought to your website.
Why Should I Combine SEO and PPC?
Combining your SEO and PPC efforts and creating a comprehensive digital marketing plan can offer a number of benefits, including:
- Traffic: One of the foremost advantages of combining SEO and PPC efforts is that it will drive more traffic to your eCommerce site. It’s important to note that with SEO tactics, it can often take several months to begin seeing results. However, PPC will deliver results immediately. Combining both will give users every opportunity available to make it to your website.
- Increased Visibility: Ultimately, to draw as many customers to your eCommerce site, you want to be as visible online as possible. Creating a PPC and SEO plan will do this by generating visibility from both paid searches as well as organic searches online. This can result in boosted traffic, as mentioned above, as well as more credibility for your business.
- Keyword & Conversion Data: Another important reason to implement a detailed SEO and PPC plan is to collect important data on your industry and customers that can then be used at a later date to develop more successful marketing campaigns.
- Enhanced Brand Awareness: eCommerce sites need to have a clear vision and a honed branding strategy to exceed in today’s online marketplace. By combining PPC and SEO, you can also help consumers become more familiar with your brand, as well as your goods and services.
Get better results faster with our SEO & PPC experts!
If you want to boost traffic on your eCommerce site, increase your audience, and generate more sales, the team from WSI DM INC can help. Contact us online today or call 1 (888) 455-3230.