AI is changing the future of digital marketing as we know it. AI has already started making its way into our digital lives in the form of virtual assistants like Siri and Cortana, and AI-powered chatbots. But that’s just the beginning. Before the future passes you by, explore some of the ways AI in digital marketing is changing everything and how you can take advantage of these changes to improve your business.
What is AI?
AI, or artificial intelligence, is a branch of computer science that deals with creating intelligent machines that work and react like humans. There are four types of AI; reactive machines, limited memory, theory of mind, and self-aware. We are currently well past the first type and actively perfecting the second. The third and fourth types exist only in theory at the moment [and maybe that’s where they should stay. AI has been around since 1956 when the term was first coined, but it’s only in recent years that it has made its way into our field of marketing.
Force of Change Coming in Digital Marketing
Here are some of the ways AI is changing digital marketing:
More Effective Marketing
AI can make your marketing more effective by automating tasks and providing you with insights that would otherwise be difficult to do at scale. It can also help you personalize your marketing messages, making them more relevant.
AI can increase your productivity by automating tasks that are time-consuming or difficult to do. For example, it can help you create personalized email campaigns, automatically generate reports, and track results.
Increase ROI (Return on Investment)
AI can help you increase your ROI by providing insights that can improve your marketing strategies and increase your productivity.
Applications of AI in Digital Marketing
Now that you know how it is changing digital marketing, here are some of the ways you can take advantage of AI in your own business:
AI can help you design your website by providing insights into user behavior and helping you create a more user-friendly experience. It can also help you create personalized content for your website.
AI can help you create more effective digital advertising campaigns by providing insights into customer behavior and automatically generating reports. AI can also help you target your ads more effectively.
AI can help you improve your online search results by providing insights into customer behavior. Thanks to SEO, your content will be more likely to appear at the top of search engine results.
Choose WSI For Your Digital Marketing and Leverage AI for your business
WSI that can help you take advantage of AI in digital marketing. Book a consultation to learn more about how we can help you grow your business with AI, or call us at 1 888 455 3230!