It’s no secret that the digital marketing landscape is constantly evolving, and the more technology is introduced to the landscape, the more it continues to evolve. With Google changing its search algorithms on an almost weekly basis, and new voice search and AI technology being introduced to consumers all the time, having the right digital marketing mix is critically important to your company’s success.
Here’s an example of what we’re talking about. A mere twenty years ago half of all online advertising spend was allocated to banner ads. That was when it was easy. Today, banner advertising has all but disappeared. Right now, we can advertise using video, audio, digital publications, social media, email, paid search, mobile, display and even affiliates. Moreover, we haven’t even counted what’s on the event horizon.
For these reasons and as experts in the field of digital marketing, the team from WSIDMINC believes it’s important to broach the subject of whether you might be working with the wrong marketing team, and how to change that!
Are You Working with a Tier 1 Google Premier Partner?
One of the best things you can do for your business is to ensure your advertising is run by experts and you’re getting the best ROAS achievable from your spend. Working with a digital marketing services company that specializes in Google Ads and has a bench of deeply trained experts is your best shot at achieving advertising greatness. These days, it’s easy enough to get a general qualification, but to become recognized as a top tier premier partner is something altogether different. This is the type of team you need to go above and beyond the competition.
The team from WSIDMINC, is versed in all of today’s best practices and knows what it takes to implement a comprehensive marketing plan that truly generates leads and conversions and boosts your bottom line.
Some signs, and this is by no means an exhaustive list, you might be working with a sub-par marketing team are:
- Running Bare Minimum Search Ads
- Not Making Optimal Use of Every Advertising Platform & Tactic Available
- Lazy Keyword Research & Underperforming Campaigns
- Poor Campaign Structure & Execution
- Placing Bids on the Ad-Group Level or Putting Unrelated Keywords in the Same Group
- Targeting too Many Locations on the Same Campaign
How an Advertising Audit Can Help
If you suspect your digital marketing services company isn’t doing everything it could be for your success, then having your accounts audited is a good idea. At WSIDMINC, 90% of our new clients have been strung along by sub-par marketing agencies that have spent a substantial amount of their advertising budget on campaigns that are poorly structured and don’t generate results.
Conducting a Google Ads audit will enable you to determine the performance of your current campaigns and highlight areas where there’s room for improvement. The basis behind an audit is to identify underperforming areas and tweak your campaigns for the best results and marketing ROI, in addition to cutting costs and streamlining your ad services.
Book a fully complimentary audit of your advertising and we will do that for you without any obligation on your part. We are on a mission to improve the state of advertising, and that involves helping as many businesses as we can.
Whether you need to create a comprehensive marketing plan from the ground up or implement a successful SEO or PPC strategy, we are here to help.