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How to speak search engine
What does it mean to speak search engine? The challenge of how to ‘speak’ search engine and tell it how to surface our content is what...

Heidi Schwende
Aug 24, 20202 min read
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From the Content Marketing Institute on how to Republish Blog Posts
This is one of our favorite articles on how to republish blog posts. The real benefit of republishing is to help bring more traffic from...

Heidi Schwende
Sep 19, 20191 min read
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How content marketing and a blog can help your business
Search engines are run by computers. Big, gigantic, temperature-controlled computers who can only do exactly what they’re told. Because...

Heidi Schwende
Sep 18, 20194 min read
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